Guinness: Film

Guinness: Film


High concept: a pint of the black stuff, downed in truly cinematic style.

Long before Jonathan Glazer's Surfer, Guinness was noted for advertising that felt cinematic, even if shown mainly on TV. High concept reaches a logical conclusion, here, as an expert spoof of Hollywood blockbusters' visual conventions lavishly adorns the quaffing of a pint of the black stuff. Every glass, we take it, contains its very own narrative arc - and always leads to a satisfying finish.

Director John Krish was himself no mean filmmaker. Having excelled as a director of documentary shorts in the 1950s and early 1960s, his own feature film career had proved disappointing; by the 1970s he was specialising in striking public information films and stylish commercials, latterly under exclusive contract to top ads firm Sierra Productions. A master of expressive visual economy, he here offsets the expense of a bravura helicopter shot by meticulously staged studio close-ups. Incidentally there is no such place as 'Acclesford': the aerial footage was taken above Gravesend, Kent, whose pub The Three Daws convincingly acts the part of the 'Dog and Duck'.


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Liquid Refreshment

What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone. 

Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!


48 videos in this collection

A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.
1

What We Want Is Watney's Army

2

Guinness - RAF Flying Toucans

3

Pg Tips: Hairdressers

One of the earliest surviving British adverts
4

The Spirit of His Forefathers

5

Fun on the Farm

6

What Ho She Bumps

7

"Corona" Cordials taken hot - are good to drink and good for you

8

There is going to be a Great Demand for - "Corona" Fruit Drinks

9

South Sea Sweethearts

10

Love on the Range

11

Coco and the Bear

12

Horlicks Advert: Dan Dare

13

The Man with a Girder

14

Guinness Shipwright Version 1

15

Guinness - Factory

16

Coca-Cola: Refreshes You Best - Bowling

17

Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis

18

Coca-Cola: Alan Beale

19

Coca-cola: Biba's Boutique

20

Coca-cola: Piccadilly

21

A Guide to Goodness

22

Guinness Export - The Man (Version 1)

23

Guinness Export - The Man (Version 2)

24

Guinness Export - The Man (Version 3)

25

Carling Black Label Bike Girl

26

Guinness - Young Barmaid

27

Guinness - Hop Farm

28

Brooke Bond D: Tea Party

29

Guinness - Do It Yourself

30

Cinema Commercial for Charbonnier Red

31

Guinness - Streebe-Greebling (English)

32

Guinness - Kung Fool

33

Guinness - Ploughman

34

Whitbread Trophy 'shakespeare' 'a'

35

Guinness - End of Play

36

Guinness - Talking Lesson

37

Guinness - Film TEST

38

Guinness - April Fool

39

Guinness - April Fool (Animatic Version)

40

Babycham: Clovelly

41

Babycham: Tennis

42

Domestic Help

A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.
43

Meet the Ovaltineys

Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.
44

Good Strong Coffee

45

Dolly Put the Kettle On

46

Guinness - Cycle Race (Version 1)

47

Ace of Clubs

48

Coca-Cola: Hey Coke - Party

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