Guinness: Film
High concept: a pint of the black stuff, downed in truly cinematic style.
Long before Jonathan Glazer's Surfer, Guinness was noted for advertising that felt cinematic, even if shown mainly on TV. High concept reaches a logical conclusion, here, as an expert spoof of Hollywood blockbusters' visual conventions lavishly adorns the quaffing of a pint of the black stuff. Every glass, we take it, contains its very own narrative arc - and always leads to a satisfying finish.
Director John Krish was himself no mean filmmaker. Having excelled as a director of documentary shorts in the 1950s and early 1960s, his own feature film career had proved disappointing; by the 1970s he was specialising in striking public information films and stylish commercials, latterly under exclusive contract to top ads firm Sierra Productions. A master of expressive visual economy, he here offsets the expense of a bravura helicopter shot by meticulously staged studio close-ups. Incidentally there is no such place as 'Acclesford': the aerial footage was taken above Gravesend, Kent, whose pub The Three Daws convincingly acts the part of the 'Dog and Duck'.
Tags
Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48