Horlicks Advert: Dan Dare

Horlicks Advert: Dan Dare


Dan Dare, Pilot of the Future and famed 1950s comic strip star of Eagle weekly, invites young Horlicks drinkers to join the Spacemen's Club.

Lantern-jawed space hero Dan Dare - sensational cover star of weekly British strip cartoon Eagle - had been dealing with dastardly alien foes since 1950. His exploits also provided the basis for a thrilling British-made show broadcast on Radio Luxembourg. In this amazing advert Dan advises young fans to send 6d in stamps and a jar label to his own London address to join the Horlicks Spacemen's Club.

As well as the Horlicks Spaceman's Handbook - stuffed full of vital information about Dan, his friends, his enemies, space weapons and spacecraft - and the stylish tie sported by the young recruit seen in this advert, various other indispensable items were available from the club. These included the cap badge, the Dan Dare Spaceship Cup (ideal for hot malted milk beverages), and the Dan Dare Periscope.


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Liquid Refreshment

What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone. 

Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!


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Horlicks Advert: Dan Dare

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Guinness - Ploughman

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Good Strong Coffee

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