The Guinness: Ploughman
A Guinness advert emphasising its virtues as an accompaniment to a traditional ploughman's lunch.
Directed by Ridley Scott the year his feature debut The Duellists was released, the beautifully burnished cinematography of this commercial recalls his classic Dvo?ák-scored Hovis ad a few years earlier. The emphasis here is similarly on timeless tradition, inventively cross-cutting between pieces of equally essential machinery: the plough that tills the field, the knife that cuts the bread and cheese, the gadget that opens the bottle prior to pouring the pint - slowly, of course.
The vast majority of Ridley Scott's 1970s moving-image output consisted of commercials produced through his company Ridley Scott Associates (RSA), which he founded in 1968 with his younger brother Tony. The best of them displayed a visual ambition and attention to detail, particularly the vivid evocation of atmosphere, that went some distance beyond the advertising norm. The ploughman and his friend are played by actor turned presenter Gavin Campbell and actor Jim Norton, the latter best known as the fearsome Bishop Brennan in Channel 4 sitcom Father Ted twenty years later.
Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
Guinness - RAF Flying Toucans
Pg Tips: Hairdressers
The Spirit of His Forefathers
Fun on the Farm
What Ho She Bumps
"Corona" Cordials taken hot - are good to drink and good for you
There is going to be a Great Demand for - "Corona" Fruit Drinks
South Sea Sweethearts
Love on the Range
Coco and the Bear
Horlicks Advert: Dan Dare
The Man with a Girder
Guinness: Shipwright
Guinness - Factory
Coca-Cola: Refreshes You Best - Bowling
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
Coca-Cola: Alan Beale
Coca-cola: Biba's Boutique
Coca-cola: Piccadilly
A Guide to Goodness
Guinness Export - The Man (Version 1)
Guinness Export - The Man (Version 2)
Guinness Export - The Man (Version 3)
Carling Black Label Bike Girl
Guinness - Young Barmaid
Guinness - Hop Farm
Brooke Bond D: Tea Party
Guinness - Do It Yourself
Cinema Commercial for Charbonnier Red
Guinness - Streebe-Greebling (English)
Guinness - Kung Fool
Guinness - Ploughman
Whitbread Trophy 'shakespeare' 'a'
Guinness - End of Play
Guinness - Talking Lesson
Guinness - Film TEST
Guinness - April Fool
Guinness - April Fool (Animatic Version)
Babycham: Clovelly
Babycham: Tennis
Domestic Help
Meet the Ovaltineys
Good Strong Coffee
Dolly Put the Kettle On
Guinness - Cycle Race (Version 1)
Ace of Clubs
