The Guinness: Ploughman
A Guinness advert emphasising its virtues as an accompaniment to a traditional ploughman's lunch.
Directed by Ridley Scott the year his feature debut The Duellists was released, the beautifully burnished cinematography of this commercial recalls his classic Dvo?ák-scored Hovis ad a few years earlier. The emphasis here is similarly on timeless tradition, inventively cross-cutting between pieces of equally essential machinery: the plough that tills the field, the knife that cuts the bread and cheese, the gadget that opens the bottle prior to pouring the pint - slowly, of course.
The vast majority of Ridley Scott's 1970s moving-image output consisted of commercials produced through his company Ridley Scott Associates (RSA), which he founded in 1968 with his younger brother Tony. The best of them displayed a visual ambition and attention to detail, particularly the vivid evocation of atmosphere, that went some distance beyond the advertising norm. The ploughman and his friend are played by actor turned presenter Gavin Campbell and actor Jim Norton, the latter best known as the fearsome Bishop Brennan in Channel 4 sitcom Father Ted twenty years later.
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Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48