Carling Black Label Bike Girl
Men and women enjoy a beer together in this atypical 1970s ad.
A young woman delivering cans of beer to various social events by bicycle - and being leered at en route - isn't the most progressive premise. Yet this Carling Black Label ad is less guilty of the sexism still dominating British advertising in the 1970s than many other examples. Both men and women are seen enjoying beer, a drink overwhelmingly marketed at men - even today. Brewed in the UK by Bass Charrington, Carling Black Label's success was fuelled by its availability in cans. The Black Label moniker was later dropped, but remains in use in countries including Canada and South Africa.
Advert. A young woman on a bicycle delivers Carling Black Label to various
social events.
Tags
Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48