Carling Black Label Bike Girl

Carling Black Label Bike Girl


Men and women enjoy a beer together in this atypical 1970s ad.

A young woman delivering cans of beer to various social events by bicycle - and being leered at en route - isn't the most progressive premise. Yet this Carling Black Label ad is less guilty of the sexism still dominating British advertising in the 1970s than many other examples. Both men and women are seen enjoying beer, a drink overwhelmingly marketed at men - even today. Brewed in the UK by Bass Charrington, Carling Black Label's success was fuelled by its availability in cans. The Black Label moniker was later dropped, but remains in use in countries including Canada and South Africa.

Advert. A young woman on a bicycle delivers Carling Black Label to various
social events.


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48 videos in this collection

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1

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2

Guinness - RAF Flying Toucans

3

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South Sea Sweethearts

10

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11

Coco and the Bear

12

Horlicks Advert: Dan Dare

13

The Man with a Girder

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Guinness Shipwright Version 1

15

Guinness - Factory

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Coca-Cola: Refreshes You Best - Bowling

17

Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis

18

Coca-Cola: Alan Beale

19

Coca-cola: Biba's Boutique

20

Coca-cola: Piccadilly

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A Guide to Goodness

22

Guinness Export - The Man (Version 1)

23

Guinness Export - The Man (Version 2)

24

Guinness Export - The Man (Version 3)

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Carling Black Label Bike Girl

26

Guinness - Young Barmaid

27

Guinness - Hop Farm

28

Brooke Bond D: Tea Party

29

Guinness - Do It Yourself

30

Cinema Commercial for Charbonnier Red

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Guinness - Streebe-Greebling (English)

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Guinness - Kung Fool

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Guinness - Ploughman

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Whitbread Trophy 'shakespeare' 'a'

35

Guinness - End of Play

36

Guinness - Talking Lesson

37

Guinness - Film TEST

38

Guinness - April Fool

39

Guinness - April Fool (Animatic Version)

40

Babycham: Clovelly

41

Babycham: Tennis

42

Domestic Help

A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.
43

Meet the Ovaltineys

Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.
44

Good Strong Coffee

45

Dolly Put the Kettle On

46

Guinness - Cycle Race (Version 1)

47

Ace of Clubs

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Coca-Cola: Hey Coke - Party

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