Guinness: Talking Lesson
A man tries to teach his toucan to remind his wife to stock up on Guinness, but finds the tables are swiftly turned.
In this witty reprisal of one of the most famous Guinness advertising gimmicks, Mr Lovell (Anthony Milner) is trying to teach his pet toucan to say “Don’t forget the Guinness”. After much repetition - which serves to embed the slogan into our own heads - the toucan delivers a cruel but fitting punchline when Mrs Lovell (Trisha Walsh) returns home. Whoever is the head of the household, Mr Lovell is clearly right at the bottom of the pecking order, but at least he has the consolation of a pint.
The toucan had been associated with Guinness since 1935, when poster designer John Gilroy was asked to devise a campaign that played up the drink’s health benefits. Gilroy’s illustrations and Dorothy L. Sayers’ copy (“If he can say as you can/‘Guinness is good for you’/How grand to be a Toucan/Just think what Toucan do.”) established a formula that lasted decades. Laurence Hutchins began working on the Guinness account when an art director at J. Walter Thompson. In addition to overseeing whimsical commercials like this, he also illustrated popular children’s books written by his wife Pat.
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Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48