Guinness: End of Play

Guinness: End of Play


Guinness advert equating the slow pace of its drinking and serving with that of a game of cricket.

If there's one theme that constantly recurs in Guinness advertising, it's the notion that a pint should be enjoyed at leisure - or, as the equally languid narration puts it, a 'long, easy pace'. A cricket match is a singularly appropriate sport to convey that notion, the measured strides of the players returning to the pavilion after taking up the stumps matched by the equally painstaking pouring of the bottled Guinness right down to the very last drop - this last given special attention.

Director Tony Scott spent the period between his first two features Loving Memory (1971) and The Hunger (1983) almost exclusively making commercials, mostly for his older brother's Ridley Scott Associates. He also helped oversee the company, especially when Ridley's feature film career began to take flight in the late 1970s. One of the briefly-glimpsed cricketers is played by John Alderton, who initially made his name as the newly-qualified teacher in the LWT sitcom Please Sir! (1968-71) and had more recently graduated to feature films (Zardoz, 1974; It Shouldn't Happen to a Vet, 1976).


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2

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3

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South Sea Sweethearts

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Love on the Range

11

Coco and the Bear

12

Horlicks Advert: Dan Dare

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The Man with a Girder

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Guinness Shipwright Version 1

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Guinness - Factory

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Coca-Cola: Refreshes You Best - Bowling

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Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis

18

Coca-Cola: Alan Beale

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Coca-cola: Biba's Boutique

20

Coca-cola: Piccadilly

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A Guide to Goodness

22

Guinness Export - The Man (Version 1)

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Guinness Export - The Man (Version 2)

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Guinness Export - The Man (Version 3)

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Carling Black Label Bike Girl

26

Guinness - Young Barmaid

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Guinness - Hop Farm

28

Brooke Bond D: Tea Party

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Guinness - Do It Yourself

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Cinema Commercial for Charbonnier Red

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Guinness - Streebe-Greebling (English)

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Guinness - Kung Fool

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Guinness - Ploughman

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Whitbread Trophy 'shakespeare' 'a'

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Guinness - End of Play

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Guinness - Talking Lesson

37

Guinness - Film TEST

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Guinness - April Fool

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Guinness - April Fool (Animatic Version)

40

Babycham: Clovelly

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Babycham: Tennis

42

Domestic Help

A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.
43

Meet the Ovaltineys

Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.
44

Good Strong Coffee

45

Dolly Put the Kettle On

46

Guinness - Cycle Race (Version 1)

47

Ace of Clubs

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Coca-Cola: Hey Coke - Party

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