Guinness: A Guide to Goodness
Tasteful promo for the tasty black stuff.
This classy promo for the eponymous black stuff goes down easy and nicely hits the spot. Director Eric Marquis, a talented maverick of industrial filmmaking, expertly follows the age-old recipe of the 'industrial process' documentary but shuffles the sequencing; moving to and fro between Guinness' production processes, laboratory research and contented consumers - and the firm's all-important marketing and brand management activities of which the film itself is part.
Headed by Marquis (acting as producer rather than director) more-or-less the same production team took more-or-less the same brief four years later to brew a much more experimental, impressionistic film out of the same subject matter: Guinness for You (1971) (available on BFI DVD Roll Out the Barrel). This take is a more conventional but still elegant blend of advertising with sponsored documentary: hop-sharp, malt-sweet and reliably tasteful.
Tags
Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48