Guinness: April Fool
A preparatory sketch for a classic TV ad, in the form of an animated storyboard.
If Guinness ads were released on DVD, then this would be the bonus feature. Few projects are analysed as much pre-production as the TV commercial. Ad agencies respond to the sponsor's brief and find production companies to realise the concept. An important stage in-between can be the animated storyboard - or animatic - which provides a cheap visualisation of the ad without the expense of actors and production crew. Or toucans.
Animatic storyboard for an advertisement for canned Guinness. A toucan sitting in a window narrates the actions of a woman getting off of a bus and returning to her front door with bags of shopping. Her husband listens as he pours a Guinness to hand to his wife who he expects to come through the front door at any moment. When she does not appear the toucan explains that it was an April Fool.
Tags
Liquid Refreshment
What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone.
Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!
48 videos in this collection
1
2
Guinness - RAF Flying Toucans
3
Pg Tips: Hairdressers
4
The Spirit of His Forefathers
5
Fun on the Farm
6
What Ho She Bumps
7
"Corona" Cordials taken hot - are good to drink and good for you
8
There is going to be a Great Demand for - "Corona" Fruit Drinks
9
South Sea Sweethearts
10
Love on the Range
11
Coco and the Bear
12
Horlicks Advert: Dan Dare
13
The Man with a Girder
14
Guinness Shipwright Version 1
15
Guinness - Factory
16
Coca-Cola: Refreshes You Best - Bowling
17
Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis
18
Coca-Cola: Alan Beale
19
Coca-cola: Biba's Boutique
20
Coca-cola: Piccadilly
21
A Guide to Goodness
22
Guinness Export - The Man (Version 1)
23
Guinness Export - The Man (Version 2)
24
Guinness Export - The Man (Version 3)
25
Carling Black Label Bike Girl
26
Guinness - Young Barmaid
27
Guinness - Hop Farm
28
Brooke Bond D: Tea Party
29
Guinness - Do It Yourself
30
Cinema Commercial for Charbonnier Red
31
Guinness - Streebe-Greebling (English)
32
Guinness - Kung Fool
33
Guinness - Ploughman
34
Whitbread Trophy 'shakespeare' 'a'
35
Guinness - End of Play
36
Guinness - Talking Lesson
37
Guinness - Film TEST
38
Guinness - April Fool
39
Guinness - April Fool (Animatic Version)
40
Babycham: Clovelly
41
Babycham: Tennis
42
Domestic Help
43
Meet the Ovaltineys
44
Good Strong Coffee
45
Dolly Put the Kettle On
46
Guinness - Cycle Race (Version 1)
47
Ace of Clubs
48