Guinness: Cycle Race

Guinness: Cycle Race


Ah, those were the days when competitive racing and a pint of stout went hand-in-hand.

A compelling television advert that puts the viewer in the position of an elite cyclist, rewarding themselves for a good race with a refreshing Guinness. The message is simple and soothing - 'You've earned that Guinness' - but the style of this advert is fast and tense, particularly the cyclist's-eye-view as the bike pushes through the crowd.

Guinness commercial. Begins with a cycle race where most of the shots are
taken from the perspective of a rider who eventually wins the race. The film
continues after the race as he enters a pub, still seen from his point-of-view,
joining two friends who are seated at a table just as a waiter is placing down
two glasses of Guinness, one of which is for him. He then raises the glass
towards the camera, the white froth from the head of the drink slowly filling
the screen--cut to final shot of a caption that reads the same as the
simultaneous voice-over: "You've earned that Guinness".


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48 videos in this collection

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1

What We Want Is Watney's Army

2

Guinness - RAF Flying Toucans

3

Pg Tips: Hairdressers

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4

The Spirit of His Forefathers

5

Fun on the Farm

6

What Ho She Bumps

7

"Corona" Cordials taken hot - are good to drink and good for you

8

There is going to be a Great Demand for - "Corona" Fruit Drinks

9

South Sea Sweethearts

10

Love on the Range

11

Coco and the Bear

12

Horlicks Advert: Dan Dare

13

The Man with a Girder

14

Guinness Shipwright Version 1

15

Guinness - Factory

16

Coca-Cola: Refreshes You Best - Bowling

17

Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis

18

Coca-Cola: Alan Beale

19

Coca-cola: Biba's Boutique

20

Coca-cola: Piccadilly

21

A Guide to Goodness

22

Guinness Export - The Man (Version 1)

23

Guinness Export - The Man (Version 2)

24

Guinness Export - The Man (Version 3)

25

Carling Black Label Bike Girl

26

Guinness - Young Barmaid

27

Guinness - Hop Farm

28

Brooke Bond D: Tea Party

29

Guinness - Do It Yourself

30

Cinema Commercial for Charbonnier Red

31

Guinness - Streebe-Greebling (English)

32

Guinness - Kung Fool

33

Guinness - Ploughman

34

Whitbread Trophy 'shakespeare' 'a'

35

Guinness - End of Play

36

Guinness - Talking Lesson

37

Guinness - Film TEST

38

Guinness - April Fool

39

Guinness - April Fool (Animatic Version)

40

Babycham: Clovelly

41

Babycham: Tennis

42

Domestic Help

A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.
43

Meet the Ovaltineys

Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.
44

Good Strong Coffee

45

Dolly Put the Kettle On

46

Guinness - Cycle Race (Version 1)

47

Ace of Clubs

48

Coca-Cola: Hey Coke - Party

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