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Guinness: Cycle Race

Guinness: Cycle Race

Ah, those were the days when competitive racing and a pint of stout went hand-in-hand.

A compelling television advert that puts the viewer in the position of an elite cyclist, rewarding themselves for a good race with a refreshing Guinness. The message is simple and soothing - 'You've earned that Guinness' - but the style of this advert is fast and tense, particularly the cyclist's-eye-view as the bike pushes through the crowd.

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From the collection

Liquid Refreshment

What’s your tipple? Whether it's a nice relaxing cuppa or a swift half, this refreshing collection of drinks adverts has something for everyone. 

Learn about the dangers of night starvation, wonder whether it really can be good for you, and find out how to make things go better. Bottoms up!

48 videos in this collection

A young Michael Caine bursts on to the scene as a cheeky soldier in this delightful advert for Watney's beer.

What We Want Is Watney's Army

  • 1959

Guinness - RAF Flying Toucans

  • 1955

Pg Tips: Hairdressers

  • 1978
One of the earliest surviving British adverts

The Spirit of His Forefathers

  • 1900

Fun on the Farm

  • 1935

What Ho She Bumps

  • 1937

"Corona" Cordials taken hot - are good to drink and good for you

  • 1938

There is going to be a Great Demand for - "Corona" Fruit Drinks

  • 1938

South Sea Sweethearts

  • 1938

Love on the Range

  • 1939

Coco and the Bear

  • 1946

Horlicks Advert: Dan Dare

  • 1956

The Man with a Girder

  • 1959
Stout Geordie shipwright Martin Welsh opts for stout after work in this regional TV spot.

Guinness: Shipwright

  • Hebburn
  • 1960

Guinness - Factory

  • 1962

Coca-Cola: Refreshes You Best - Bowling

  • 1963

Coca-Cola: Things Go Better With Coca-Cola - Diving, Bowling and Tennis

  • 1964

Coca-Cola: Alan Beale

  • 1966

Coca-cola: Biba's Boutique

  • 1967

Coca-cola: Piccadilly

  • 1967

A Guide to Goodness

  • 1967

Guinness Export - The Man (Version 1)

  • 1968

Guinness Export - The Man (Version 2)

  • 1968

Guinness Export - The Man (Version 3)

  • 1968

Carling Black Label Bike Girl

  • 1971

Guinness - Young Barmaid

  • 1972

Guinness - Hop Farm

  • Bodiam
  • 1974

Brooke Bond D: Tea Party

  • 1977

Guinness - Do It Yourself

  • 1975

Cinema Commercial for Charbonnier Red

  • 1976

Guinness - Streebe-Greebling (English)

  • 1976

Guinness - Kung Fool

  • 1977

Guinness - Ploughman

  • 1977

Whitbread Trophy 'shakespeare' 'a'

  • 1978

Guinness - End of Play

  • 1978

Guinness - Talking Lesson

  • 1979

Guinness - Film TEST

  • 1979

Guinness - April Fool

  • 1981

Guinness - April Fool (Animatic Version)

  • 1981

Babycham: Clovelly

  • Clovelly
  • 1973

Babycham: Tennis

  • 1957

Domestic Help

  • 1952
A Sunday evening radio ritual for 1930s listeners young and old comes to the cinema screen for your pleasure.

Meet the Ovaltineys

  • 1940
Far-out guys and groovy gals drop doses of good strong coffee in this psychedelic 1968 ad for the hot black stuff.

Good Strong Coffee

  • 1968
A spurned doll turns knife-wielding femme fatale when she doesn't get her teddy bear, in this cartoon cinema ad for tea

Dolly Put the Kettle On

  • 1947

Guinness - Cycle Race (Version 1)

  • 1963

Ace of Clubs

  • 1947

Coca-Cola: Hey Coke - Party

  • 1958
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