Trojan Car Advert
- York
- 1926
Take a trip with off-peak away day travel.
See the sights and travel the country with British Rail's Away Day off-peak travel offers. Find a sunny spot by the sea or visit that museum you always wanted to. British Rail's away day ticket offers were designed to fill the off-peak trains in the days when many off-peak services travelled with very few seats filled. A bright and fun series of adverts ran throughout the 1970s on this theme.
British Rail introduces the 'Awayday don't miss it!'
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.