Shell: North Sea

Shell: North Sea


Shell powers UK plc, in this punchy patriotic ad.

The North Sea boom is a boon for us all. That's the argument of this punchy, patriotic ad placing Shell at the heart of the exploration and drilling off Britain's coast, and the resulting oil at the heart of our national economy. Don't be misled by the cheesy, cheery tune and cartoon mascot: this campaign from ad agency Burrows and Gillard is thoroughly thought-through. Shell fuels UK plc.

See also the longer and more ambitious version, Still Going Well, also on BFI Player.


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From the collection

The Open Road

Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.

Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.


27 videos in this collection

1

Trojan Car Advert

2

British Rail Introducing Awayday

3

British Rail Intercity Makes Going Easy

4

Vistafjord Exclusive Cruises

5

Nature's Charms

6

Pa Puts His Foot Down

7

Butlin's Has Something for Everyone

8

Rhythm of the Road

9

Fun at Rhyl

10

Go Gay at Butlin's

11

Butlin's Continental Holidays

12

Bring Baby to Butlin's

13

Butlin's Winter Welcome No. 1

14

For Wonderful Winter Weekend Holidays...

15

Staff Wanted at Butlin's for Christmas

16

A Leader Is Born

17

Jaguar Telephone Dealer

18

Fiat Strada Figaro

19

As Time Goes By

20

British Leyland Princess 2 Range - (Test Track)

21

Shell Commercial

22

The Gods Look Down

23

Shell Still Going Well

24

Shell North Sea

25

Arthur's Holiday Camp

26

Butlin's by-the-sea Campaign: Family 7

27

Butlin's Holiday Hotels 60 Seconds

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