Trojan Car Advert
- York
- 1926
Shell powers UK plc, in this punchy patriotic ad.
The North Sea boom is a boon for us all. That's the argument of this punchy, patriotic ad placing Shell at the heart of the exploration and drilling off Britain's coast, and the resulting oil at the heart of our national economy. Don't be misled by the cheesy, cheery tune and cartoon mascot: this campaign from ad agency Burrows and Gillard is thoroughly thought-through. Shell fuels UK plc.
See also the longer and more ambitious version, Still Going Well, also on BFI Player.
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.