Trojan Car Advert
- York
- 1926
Fiat Strada: Figaro
Automated visual poetry as sparks fly to the accompaniment of Figaro's Aria.
Sparks fly in Hugh Hudson's visual masterpiece for Fiat. The automated construction of Fiat Strada cars had caused a strike in the Fiat factory - perfect timing for the filming of this classic advert where only robots are featured dancing to the music of Figaro. The completed cars are driven round an oval test track and then onto a moving car transporter: a choreographed performance and a visual delight much loved even today.
Commercial for the Fiat Strada car, to an operatic accompaniment from the
'Barber of Saville' by Rossini.
Tags
The Open Road
Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.
27 videos in this collection
1
Trojan Car Advert
2
British Rail Introducing Awayday
3
British Rail Intercity Makes Going Easy
4
Vistafjord Exclusive Cruises
5
Nature's Charms
6
Pa Puts His Foot Down
7
Butlin's Has Something for Everyone
8
Rhythm of the Road
9
Fun at Rhyl
10
Go Gay at Butlin's
11
Butlin's Continental Holidays
12
Bring Baby to Butlin's
13
Butlin's Winter Welcome No. 1
14
For Wonderful Winter Weekend Holidays...
15
Staff Wanted at Butlin's for Christmas
16
A Leader Is Born
17
Jaguar Telephone Dealer
18
Fiat Strada Figaro
19
As Time Goes By
20
British Leyland Princess 2 Range - (Test Track)
21
Shell Commercial
22
The Gods Look Down
23
Shell Still Going Well
24
Shell North Sea
25
Arthur's Holiday Camp
26
Butlin's by-the-sea Campaign: Family 7
27