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Collection

The Open Road

Whether you're going by road, rail, air or sea, this collection of screen ads doesn't just get you from A to B, it offers a road map to an A-Z of desirable destinations.


Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.

27 videos in this collection

Trojan Car Advert

  • York
  • 1926

British Rail Introducing Awayday

  • 1972

British Rail Intercity Makes Going Easy

  • 1969

Vistafjord Exclusive Cruises

  • Southampton
  • 1975

Nature's Charms

  • 1933

Pa Puts His Foot Down

  • London
  • 1934

Butlin's Has Something for Everyone

  • 1965

Rhythm of the Road

  • 1936

Fun at Rhyl

  • Rhyl
  • 1962

Go Gay at Butlin's

  • 1962

Butlin's Continental Holidays

  • 1965

Bring Baby to Butlin's

  • 1960

Butlin's Winter Welcome No. 1

  • Saltdean
  • 1959

For Wonderful Winter Weekend Holidays...

  • 1959

Staff Wanted at Butlin's for Christmas

  • 1963

A Leader Is Born

  • 1975

Jaguar Telephone Dealer

  • 1970

Fiat Strada Figaro

  • 1979

As Time Goes By

  • 1939

British Leyland Princess 2 Range - (Test Track)

  • 1978

Shell Commercial

  • 1968

The Gods Look Down

  • 1936

Shell Still Going Well

  • 1975

Shell North Sea

  • 1976

Arthur's Holiday Camp

  • 1949

Butlin's by-the-sea Campaign: Family 7

  • 1960

Butlin's Holiday Hotels 60 Seconds

  • 1957