The Open Road

Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.

Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.

27 items in this collection

Trojan Car Advert

British Rail Introducing Awayday

British Rail Intercity Makes Going Easy

Vistafjord Exclusive Cruises

Nature's Charms

Pa Puts His Foot Down

Butlin's Has Something for Everyone

Rhythm of the Road

Fun at Rhyl

Go Gay at Butlin's

Butlin's Continental Holidays

Bring Baby to Butlin's

Butlin's Winter Welcome No. 1

For Wonderful Winter Weekend Holidays...

Staff Wanted at Butlin's for Christmas

A Leader Is Born

Jaguar Telephone Dealer

Fiat Strada Figaro

As Time Goes By

British Leyland Princess 2 Range - (Test Track)

Shell Commercial

The Gods Look Down

Shell Still Going Well

Shell North Sea

Arthur's Holiday Camp

Butlin's by-the-sea Campaign: Family 7

Butlin's Holiday Hotels 60 Seconds