Go Gay at Butlin's

1962
Sound
2m

A quintessentially 1960s advert for the British summer holiday institution.

The music, fashion and entertainment on show in this Butlin's cinema advert just scream sixties summer holiday. Sadly the Redcoats are a little faded, but there is no mistaking the British summer holiday institution. A glamorous young couple are shown enjoying the pool, playing tennis and taking in an evening variety performance. The only thing wrong is the incongruous sunshine.

Cinema advert for Butlin's holidays aimed at the young and young-at-heart,
mainly follows a young couple who arrive at Butlin's alone and meet for the
first time at the side of the pool. They eat and dance and play, as do an
elderly couple who we also see.

The Open Road

Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.

Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.