Trojan Car Advert
- York
- 1926
A quintessentially 1960s advert for the British summer holiday institution.
The music, fashion and entertainment on show in this Butlin's cinema advert just scream sixties summer holiday. Sadly the Redcoats are a little faded, but there is no mistaking the British summer holiday institution. A glamorous young couple are shown enjoying the pool, playing tennis and taking in an evening variety performance. The only thing wrong is the incongruous sunshine.
Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.