Bring Baby to Butlin's

1960
Sound
1m

Do you have a baby and a holiday problem? Come to Butlin's!

In this twee TV ad for Butlin's, the family-friendly nature of the holiday camps is the attraction. With a special dining room and a free nappy service, Butlin's encourages parents to have a very blithe break, and even to leave their children in the chalets in the evening. Baby (who remains nameless), seems to enjoy herself.

Television advert for Butlin's holidays - 'Baby was very young last summer, we thought we would have to have our holiday at home.' Then a friend mentioned Butlin's, and we see and hear about the infant's dining room, free nappy service, and chalet patrol. Now their child is growing up, will have friends to play with. Male voice of the father on the soundtrack.

The Open Road

Whether you're going by road, rail, air or sea, this collection of screen ads doesn’t just get you from A to B, it offers a road map to an A-Z of desirable destinations.

Throughout the 20th century, screen advertising helped transform the car from luxury conveyance for the wealthy to essential commodity, 'hand-built by robots'. It saw out the last days of steam, and made 'the age of the train'. And it presented travel - at home or abroad - as a route to a better life.