Strangers
- 1973
No time to veg out - there's a war on. Get your vegetables out!
Anthropomorphised vegetables march to fill the gap in home front gardens and stomachs in this propaganda cartoon. It's a canny mix of jaunty, positive messages and informative animated diagrams, with a stark final message to bring it home: "Next winter may be a matter of life and death".
Animation film stressing the need for the public to grow their own vegetables in wartime.
Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.