Dusty Says Keep Britain Tidy: Train Carriage

1978
Sound
15m

Dusty the kangaroo patrols a train in this campaigning cartoon - until she comes upon a litter strewn carriage...

Dusty the kangaroo is patrolling a train and comes upon a litter strewn carriage and its messy occupants. The untidy picnickers are soon put to rights with the assistance of Dusty and her capacious pouch, in this campaigning film made for the charity Keep Britain Tidy.

Keeping Britain Tidy anti-litter campaign animation. A man and boy enjoying their packed lunches while travelling by train turn into pigs after throwing their litter to the floor. Dusty a kangaroo ensures that they pick up their litter.

Animation Goes to Work

For those with an official message to get across, animation is the perfect messenger

Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.