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Charley in New Town

1 Jan 1948
Sound
9m

Meet Charley, your jovial cartoon guide to Britain's changing towns and cities. Interestingly, the New Towns Act of 1946 is not explicitly mentioned in this film, with the recommendations presented as if they had been conjured up by a popular movement. Halas & Batchelor worked with the Central Office of Information on seven Charley films which communicated many of the landmark policies of the postwar Labour Government.

This government film is a public record, preserved and presented by the BFI National Archive on behalf of The National Archives, home to more than 1,000 years of British history.

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From the collection

Animation Goes to Work

For those with an official message to get across, animation is the perfect messenger

Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.