Matches

1973
Sound
1m

Home safety is child's play if you have the feline guardian angel of the 70s on hand

Saving the 70s from one cat-astrophe after another, we have a lot to thank Charley for. Tailoring safety messages for children young enough to play with building blocks requires strategy. With only 30 seconds to get a lesson across, a large ginger tabby cat who plays with you, looks out for you, and speaks in a hilarious garbled mewling is just the teacher you need.

Animated public information filler. Charley the cat and the boy are playing when they come across a box of matches. Charley stops the boy from touching them and tells him to let a grown-up know as they can hurt you.

Animation Goes to Work

For those with an official message to get across, animation is the perfect messenger

Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.