Strangers
- 1973
Dusty the kangaroo catches a shadowy figure in the act of dumping an old mattress in this campaigning cartoon
A shadowy figure attempts to dump an old mattress under the cover of darkness - but straightaway Dusty the kangaroo is in bouncy action to keep Britain tidy. The litterer sees the error of his ways in the glare of Dusty's torch.
Keep Britain Tidy anti-litter campaign. Dusty the kangaroo catches a character dumping a mattress in the countryside.
Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.