Rate Rebates 1969

1969
Sound
1m

Zippy public information animation on how to keep up with the Joneses - by getting a rebate on rates.

Swift advice is doled out in this animated public information filler, complete with catchy rhymes. Our hero proclaims himself to be skint when the rent is due, so his wife suggests asking neighbour Mr Jones, who also has four cute cartoon kids. It would be difficult to forget how to get a rebate in 1969 - this typical public information short is winningly memorable. Now replaced by council tax in most of the UK, rates still apply in Northern Ireland.

Animation film which shows how "the Jones's" can afford to live affluently
because they have received the rebates to which their incomes entitles them.

Animation Goes to Work

For those with an official message to get across, animation is the perfect messenger

Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.