Strangers
- 1973
Tufty and friends - a road safety classic remastered!
Our furry friends Tufty, Bobby Brown Rabbit, Harry Hare and, especially, risk-taking Willy Weasel learn a painful lesson. Taking a gentle but cautionary anthropomorphic approach, this famous public information campaign - commissioned by the Royal Society for the Prevention of Accidents through the Central Office of Information - was aimed at younger viewers than the COI's more shocking efforts.
Tufty had been around in print for some 20 years before turning TV star. For BFI Player we've remastered the film, long available in poor quality, from original 35mm elements preserved by the BFI National Archive.
Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.