Strangers
- 1973
A dancing radio stops partying to transmit an announcement on fuel conservation in this WWII cartoon short
Ever wondered what the radio got up to when you left the room? Well, in WWII it apparently took a Fuel Flash - a short public information broadcast - to stop your wireless from grooving away to the latest tracks. Halas & Batchelor was a British animation studio that excelled at anthropomorphising everyday objects to deliver a serious message such as fuel saving in a concise and friendly manner.
Cartoon public information film. The wireless is interrupted for the 'flash', urging people to be sparing with coal by not using the poker, and never using the cooker for just one dish. Also, to switch off lights when not in the room.
Animation has an almost magical ability to charm and captivate. And those same qualities also make it a strikingly effective communication tool. It grabs attention, speaks to all ages, and can distil complex messages into simple and appealing visual metaphors. For government or other august bodies, cartoon antics have often been the perfect jam to sweeten the pill of official communications, whether to explain sweeping change or impart health and safety messages. And for the inventive animator, even the most utilitarian brief is no barrier to the most outlandish of treatments.