Safe and Sound
- 1955
Marvellous Mr Pastry clowns about in suitably silly style in this acrobatic mid-fifties advert for Guinness.
Marvellous slapstick clown Mr Pastry (Richard Hearne) - no stranger to acrobatics - is seen performing some rather unlikely stage stunts in this cheerful 1950s advert for the beautiful black stuff, which invited viewers to 'have a Guinness when you're tired'. A popular performer on stage and screen, best known as moustachioed bumbler Mr Pastry, Hearne was - so legend had it - once lined up for the plum part of Dr Who (number three). Apparently, he intended to play the role as Pastry, but the BBC had other ideas - and the gig went instead to Jon Pertwee.
Advertisement. A team of acrobats form a human pyramid on stage. Mr. Pastry
dashes on, does a somersault, and is lifted up to the top of the pyramid. He
does a headstand on the head of the man nearest the top. "I feel like a
Guinness," says the man. "What's that you say?" replies Mr. Pastry. "I said,
'I feel like a Guinness'," is the man's response. "Oh, ho,ho,ho...I wish you
were," Mr. Pastry laughs. The audience applaud Mr. Pastry's antics. A
voice-over is heard. "Have a Guinness when you're tired." The same words
appear on the screen as Mr. Pastry pops up from the bottom of the frame and
speaks. "What's that you say?" The narrator repeats the slogan. Mr. Pastry
raises his hand to reveal a glass of Guinness, pulls a funny face, then
disappears below the frame.
This collection shows how some advertisers struggled to find the right voice and formats for the new medium, while others hit the ground running. Look out for rare examples of the shortlived 'admags' - banned in 1962 for blurring the distinction between programmes and adverts.