Safe and Sound
- 1955
Oh Cribbins! BT's avian mascot wasn't looking to wet his beak.
British Telecom's Buzby gets his beak wet and hops on the line to call for help. The cartoon bird was BT's mascot for over a decade from 1976, with the inimitable Bernard Cribbins giving him voice.
Advertisement for British Telecom. Buzby uses his telephone to call a plumber
whe his nest is flooded.
This collection shows how some advertisers struggled to find the right voice and formats for the new medium, while others hit the ground running. Look out for rare examples of the shortlived 'admags' - banned in 1962 for blurring the distinction between programmes and adverts.