A medley of frozen flavours in these early TV campaigns, thawed for your delight.

Like a Neapolitan ice cream block, these early TV ads for the frozen delights of Midland Counties are stacked together in a medley of flavours. Back to back the individual distinctions of any single advert melt away, revealing the clichés in phrases and framing behind them. The pause at the end of each advert, known as the 'TV hold', would have been edited out for broadcast. Left intact it marks an awkward pause in which the often flimsy set-up of the ad threatens to collapse around it.

Compilation of short adverts (each about ten seconds running time) for Midland Counties Ice Cream products.

Dairy Ice Cream advert (colour) - shot of mountain peak with voiceover 'play it cool'.
3 Midland Counties ice lolly adverts (b/w) - two children with lollies.
Dairy Belle ice cream advert.
TWIN ice lollies advert (b/w) - two teenage girls on park bench with ice lollies.
Dairy Belle ice cream advert (b/w).
Dairy Belle ice cream advert (b/w) - girl in gingham loves it.
Dairy Belle ice cream advert (b/w) - voice over with picture of ice cream.
Two Midland Counties ice cream adverts - whole family enjoys it.

Note: Possibly made for television as the word 'Television' was written on the spool on which they were donated.