Safe and Sound
- 1955
Feel terrific in Tricel.' This advertising showreel for Courtauld's fabric range offers plenty to tempt the fashion-conscious woman.
This late-1950s advertising showreel for Courtauld's fabric range covers some synthetic fabrics now largely forgotten. As well as lingerie made from Tricel, "the fibre made by man with woman in mind", there are dresses in Silmyra fabric to tempt the fashion-conscious woman. Let's hope no naked flames were allowed on set.
An advertising showreel for Courtauld's fabric range and products from c1958-1959.
WINTER IN TRICEL (c1959) Katie Boyle shows off a range of clothes made with
Tricel - "The fibre made by man with woman in mind" - 60 secs b/w
NEW YORKER LINGERIE (c1958) Animated fairies flutter across the screen as a
woman looks out across the New York skyline. Models show off the New Yorker
Lingerie designs, two pose on the crescent moon. On screen: New Yorker
Lingerie in Tricel. On soundtrack - "The fibre made by man with woman in mind"
- 60 secs b/w
FEEL TERRIFIC IN TRICEL (c1959) An animated dynamic frame opens and closes,
changing shape across the screen to reveal still images of women in Tricel
adverts. Cinema advert. - 30 secs col
MARKS & SPENCER - DISPLAY CARD (c1959) A close-up of a display card featuring
a photo of a woman holding up a piece of lingerie made with Tricel. On the
card the text reads, "St. Michael slips and dresses in easy-care Tricel." The
camera pulls back to reveal the same woman matching the pose. Final shot of
exterior of a Marks and Spencer store. - 7 secs b/w
[NEW YORKER LINGERIE - TV HOLD] Mute end frame from TV commercial - 10 secs
b/w
NEW YORKER LINGERIE (c1958) Cut-down version of 60 second commercial above -
30 secs b/w
NEW YORKER LINGERIE (c1958) Cut-down version of the same advert - 15 secs b/w
SHIP - SHIN WA AND SERICHE (c1958) On a cruise ship, woman show-off their
clothes made with Shin-Wa and Seriche fabrics. "The fabulous new Silmyra
fabrics in Courtaulds fibres: Shin-Wa - Seriche 7'11 per yard" - 60 secs b/w
SERICHE - PILLAR (c1958) A woman wears clothes made of Seriche fabrics on
either side of a pillar (same woman through trick photography). "Feel all
woman in Seriche: New Silmyra fabric - Seriche" - 7 secs b/w
SHIN-WA - DRAGON'S HEAD (c1958) Image of a Chinese Dragon head. A model wears
clothes in Shin-Wa fabric either side of a bamboo pillar. "Look all woman in
new Silmyra fabric - Shin-Wa" - 7 secs b/w
SHIN-WA SERICHE (c1958) Women in dresses move towards camera to show close-up
of two fabrics. "New Silmyra fabrics in Courtauld's fibres" - 7 secs b/w
This collection shows how some advertisers struggled to find the right voice and formats for the new medium, while others hit the ground running. Look out for rare examples of the shortlived 'admags' - banned in 1962 for blurring the distinction between programmes and adverts.