Bairns-Wear: Miss Fay Linton

From the collection of

MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Bairns-Wear: Miss Fay Linton

Media Archive for Central England
Sherwood
1 Jan 1958
Sound

Fully fashioned twin-sets for the money conscious woman. Fashion advice courtesy of 'Miss Fay Linton'.

Wearing twin-set and pearls Miss Fay Linton (she's a fashion adviser - it says so on the door to her studio set) is on hand to extol the virtues of Bairns-Wear's range of fully fashioned knitwear for women. Model Sheila shows off a garment from the Nottingham firm's range in a style of advertising that typifies the late 1950s. They're shrink-resistant and moth-proof too!

Bairns-Wear was one of a multitude of East Midlands based textile manufactures. The firm had headquarters in Nottingham with a large factory on Nottingham Road in Sherwood and a subsidiary works on Raymouth Lane in Worksop. The firm became part of the Courtaulds empire before succumbing to cheap imports in the 1980s. The Nottingham factory is now the site of a supermarket.

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From the collection

Commercial Television

The launch of ITV on 22 September 1955 brought advertising to the small screen. Commercial television spread rapidly across the country, inviting the salesperson into every living room.

This collection shows how some advertisers struggled to find the right voice and formats for the new medium, while others hit the ground running. Look out for rare examples of the shortlived 'admags' - banned in 1962 for blurring the distinction between programmes and adverts.