Safe and Sound
- 1955
Early Guinness television advert with the iconic toucan and a famous slogan.
A toucan couple are dancing to the 'Guinness is good for you' samba when their keeper cuts in. As the keeper learns the steps the male toucan flies away with his Guinness and the famous slogan appears.
This collection shows how some advertisers struggled to find the right voice and formats for the new medium, while others hit the ground running. Look out for rare examples of the shortlived 'admags' - banned in 1962 for blurring the distinction between programmes and adverts.