U.S. And Us
An American G.I. learns how to brew a proper English cuppa in this jolly wartime ad for Maypole tea.
An American GI enjoys the best of English hospitality in this jolly wartime tea advert. After a "swell" meal and a round of whist, our Yankee friend learns the secret of good tea making: one teaspoon per person and one for the pot. But with food rationing in full swing, the old adage is sorely stretched. The solution? Use Maypole Tea, "a brand which is so economical, you can drink tea all day long, and still have enough for an early morning cup".
The film was made a year after the first GIs were deployed in Britain, and draws on that popularly imagined 'special relationship' between Brits and Yanks. Our visitor's gleeful assertion that "you can drink tea all day long" may, however, have been optimistic. The tea ration enforced in Britain between 1940 and 1952 allowed just 2 oz per person - enough for around 2 or, at a push, 3 cups of weakish tea each day.
Ration Book Britain
As if the bombs weren't enough, wartime Britons faced another fearsome foe: the ration book...
Everyday goods, from food and fuel to clothing, became luxuries - especially with supplies from Britain's Empire territories routinely intercepted by Nazi U-boats. Public information messages urged housewives to get creative with dried eggs and potato peel. Austerity was soul-sapping, and lasted long after the peace was won.
But rationing did help foster a sense of 'all in it together' and focused minds on managing scarce resources (while also creating profitable opportunities for the entrepreneurial 'spiv'). Make-do-and-mend became second nature, and wartime Brits recycled and salvaged more diligently then even today's eco-conscious citizens.
19 videos in this collection
When the Pie Was Opened
Bob in the Pound
Bampton Shows the Way
Another Little Drop...
Bringing It Home
The Photographs Are Watching
Potatoes
The Wicked Witch (Rinso Advert),
Our Christmas 1941 - Spent at Daisy's and Dolly's
War Rationing Milk
How to Bake
Filling the Gap
Mrs. Mopp Asks Why
U.S. And Us
VE/VJ Don't Waste Bread
Sketchbook of Fashion (Knights Castile Advert)
Signs of the Times No.58