Bringing It Home
Dad explains the reasons for rationing in an engrossing WWII propaganda short commissioned by Cadbury's.
It's tension and high drama on the ocean waves in this Cadbury's-commissioned propaganda short about the risky but crucial work of protecting the nation's wartime food supplies. A lecture from dad about the need for rationing is aided by some nifty animated statistics about the country's dependence on food imports. Also featured are some fascinating scenes of the unloading of cargo at Britain's ports and docks.
As well as this 19-minute film, which was intended for release to high street cinemas, an edited ten minute version, Food Convoy, was also produced. Focusing primarily on the Merchant Navy's work in protecting convoys, the shorter film was made for screening in more remote locations in venues such as village halls, factory canteens and schools.
Ration Book Britain
As if the bombs weren't enough, wartime Britons faced another fearsome foe: the ration book...
Everyday goods, from food and fuel to clothing, became luxuries - especially with supplies from Britain's Empire territories routinely intercepted by Nazi U-boats. Public information messages urged housewives to get creative with dried eggs and potato peel. Austerity was soul-sapping, and lasted long after the peace was won.
But rationing did help foster a sense of 'all in it together' and focused minds on managing scarce resources (while also creating profitable opportunities for the entrepreneurial 'spiv'). Make-do-and-mend became second nature, and wartime Brits recycled and salvaged more diligently then even today's eco-conscious citizens.
19 videos in this collection
When the Pie Was Opened
Bob in the Pound
Bampton Shows the Way
Another Little Drop...
Bringing It Home
The Photographs Are Watching
Potatoes
The Wicked Witch (Rinso Advert),
Our Christmas 1941 - Spent at Daisy's and Dolly's
War Rationing Milk
How to Bake
Filling the Gap
Mrs. Mopp Asks Why
U.S. And Us
VE/VJ Don't Waste Bread
Sketchbook of Fashion (Knights Castile Advert)
Signs of the Times No.58