Bringing It Home

Bringing It Home

Dad explains the reasons for rationing in an engrossing WWII propaganda short commissioned by Cadbury's.

It's tension and high drama on the ocean waves in this Cadbury's-commissioned propaganda short about the risky but crucial work of protecting the nation's wartime food supplies. A lecture from dad about the need for rationing is aided by some nifty animated statistics about the country's dependence on food imports. Also featured are some fascinating scenes of the unloading of cargo at Britain's ports and docks.

As well as this 19-minute film, which was intended for release to high street cinemas, an edited ten minute version, Food Convoy, was also produced. Focusing primarily on the Merchant Navy's work in protecting convoys, the shorter film was made for screening in more remote locations in venues such as village halls, factory canteens and schools.

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Ration Book Britain

As if the bombs weren't enough, wartime Britons faced another fearsome foe: the ration book...

Everyday goods, from food and fuel to clothing, became luxuries - especially with supplies from Britain's Empire territories routinely intercepted by Nazi U-boats. Public information messages urged housewives to get creative with dried eggs and potato peel. Austerity was soul-sapping, and lasted long after the peace was won.

But rationing did help foster a sense of 'all in it together' and focused minds on managing scarce resources (while also creating profitable opportunities for the entrepreneurial 'spiv'). Make-do-and-mend became second nature, and wartime Brits recycled and salvaged more diligently then even today's eco-conscious citizens.

19 videos in this collection

Healthy eating advice goes down easy in this fun public information film.

ABCD of Health

  • 1942
Welcome to an obscure but delightful corner of film history where Masterchef, rationing and surrealism meet public information films.

When the Pie Was Opened

  • 1941
Fun-filled singalong savings ad with a dangerously catchy theme tune.

Bob in the Pound

  • 1943
Patriotic tale of a Devon village winning the war with carrot Christmas cake and granny's favourite recipe.

Bampton Shows the Way

  • Bampton
  • 1941
National Flour at the ready: peppy WWII cookery short sponsored by Vim.

Another Little Drop...

  • 1942
Dad explains the reasons for rationing in an engrossing WWII propaganda short commissioned by Cadbury's.

Bringing It Home

  • 1940

The Photographs Are Watching

  • 1944
Austerity Britain reaches for the humble spud in this earnest wartime cookery film.

Potatoes

  • 1940
Only a witch would be wicked enough to help Hitler on washing day, warns this fun wartime soap powder ad.

The Wicked Witch (Rinso Advert),

  • 1942
It's the season to eat, drink and be merry in the Tigg household, with feasting and jollity captured in this vivid amateur film.

Our Christmas 1941 - Spent at Daisy's and Dolly's

  • 1941
Forthright reminder that children's milk rations are for their wellbeing, not the whole family's.

War Rationing Milk

  • 1941
The Ministry of Food shows wartime cooks how to "make room for more" and plan the ultimate energy-saving bake off.

How to Bake

  • 1945
No time to veg out – there's a war on. Get your vegetables out!

Filling the Gap

  • 1942
In the national Interest - and your own - make clothes last longer!

Mrs. Mopp Asks Why

  • 1943
An American G.I. learns how to brew a proper English cuppa in this jolly wartime ad for Maypole tea.

U.S. And Us

  • 1943
Crumbs! Victory celebrations give way to postwar austerity as shortages leave countries short of dough in more ways than one

VE/VJ Don't Waste Bread

  • 1945
The key word in the book of fashion is simplicity

Sketchbook of Fashion (Knights Castile Advert)

  • 1940
A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!

Signs of the Times No.58

  • 1941
There's Victory jollity aplenty and a sumptuous banquet, despite rationing, for the children of Manston, Kent. We also see potato-girls in action and a mini-baby boom.

VE Day at Manston Grove and potato planting

  • Manston
  • 1945
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