War Rationing: Milk
Forthright reminder that children's milk rations are for their wellbeing, not the whole family's.
Don't be a milk snatcher! A stern admonishment not to keep rationed milk from children is the message of this short but persuasive information film, in which young Jimmy cheekily peels back the foil from the bottle and sticks his tongue out in anticipation. Sharing limited supplies and enduring hardships together was part of the wartime spirit, and most families needed little telling to put their children's health first. The small boy's beaming, cherubic face speaks for itself.
Ration Book Britain
As if the bombs weren't enough, wartime Britons faced another fearsome foe: the ration book...
Everyday goods, from food and fuel to clothing, became luxuries - especially with supplies from Britain's Empire territories routinely intercepted by Nazi U-boats. Public information messages urged housewives to get creative with dried eggs and potato peel. Austerity was soul-sapping, and lasted long after the peace was won.
But rationing did help foster a sense of 'all in it together' and focused minds on managing scarce resources (while also creating profitable opportunities for the entrepreneurial 'spiv'). Make-do-and-mend became second nature, and wartime Brits recycled and salvaged more diligently then even today's eco-conscious citizens.
19 videos in this collection
When the Pie Was Opened
Bob in the Pound
Bampton Shows the Way
Another Little Drop...
Bringing It Home
The Photographs Are Watching
Potatoes
The Wicked Witch (Rinso Advert),
Our Christmas 1941 - Spent at Daisy's and Dolly's
War Rationing Milk
How to Bake
Filling the Gap
Mrs. Mopp Asks Why
U.S. And Us
VE/VJ Don't Waste Bread
Sketchbook of Fashion (Knights Castile Advert)
Signs of the Times No.58
