The mark of a good magazine is variety - so here are Mars bars, netball and an ageing but fully functioning Fanny.

Adverts are some of the most revealing signs of their times, capturing the hopes and desires of their era in compact juicy nuggets. Wallace Publicity's long-running magazine style cinema series was in many ways a forerunner of commercial television, bookending the feature content with ads that paid the bills and often proved more punchy and entertaining.

Cinemagazine, alternating general interest items with advertising features.



i) Those Were The Days
Features "Fanny" the vintage Cyklon motorcar.



ii) Aunt Emmy Advises
Advertisement for Mars bars.



iii) Straight Up
Features a Zagorsky helicoper taking off and landing on the deck of the United
States cruiser 'Colombus'. Includes aerial shots of Plymouth.



iv) On The Beat
Animated advertisement for Elasto standard ointment.



v) Within The Law
Shows a women's netball team practising on the roof of Electra House, London
and taking part in a match in Lincolns Inn Fields.



vi) Fair Enough
Advertisement promotingmembership for local co-operative societies.