Persil: Mrs Mopp's Birthday
Humorous WWII public information film and Persil advert rolled into one, starring the popular radio character Mrs Mopp.
In this comic wartime public information film-cum-advert, the popular radio character sells both Persil washing powder and the Government's 'Make Do and Mend' campaign. What on Earth can Mrs Mopp do with a pair of silk stockings presented as a birthday present? She can't wear and take care of them! Or so she thinks. A young girl shows her how to wash and dry them - using Persil, naturally - in such a way as to make them last longer.
Mrs Mopp, a char lady played by Dorothy Summers, was a much loved character in the hugely popular BBC radio comedy series It's That Man Again, which aired between July 1939 and January 1949. Summers had first appeared on the show during the third series of June-July 1941, but it was during the fourth series of September 1941 to May 1942 where she introduced the Mrs Mopp character, and with her catchphrase of 'Can I do you now, sir?' she quickly became one of the show's most popular figures. Summers remained with the series until 1945.
Tags
Cinema Advertising Comes of Age
Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.
31 videos in this collection
Music Hath Charms
The Warning (Gibbs S.R. Toothpaste)
Every Man His Own Housewife (Persil Advert)
Let's Ask the Ladies
Murder in the Air
Bee Wise!
Sketchbook of Fashion (Knights Castile Advert)
Aladdin and the Junior Genie
Signs of the Times No.3
Fable of the Fabrics
It all Depends Which Way You Look at It (Solidox Advert)
Signs of the Times No 196
A Thief in the Night
Change for the Better
Little Miss Muddlehead (Rinso Advert)
What's Missing from this Picture?
Signs of the Times
Signs of the Times
Mousewife's Choice
Mrs Mopp's Birthday
The Trawl in Action
Signs of the Times No.2
Molar Mischief (Solidox Advert)
Shippam's Guide to Opera
Put Una Money for There
Signs of the Times No.58
Says Sirdani
Thief in the Night (Persil Advert)
Changing Hues