Music Hath Charms

Music Hath Charms


Pratfalls galore in rib-tickling commercial for Bush radios.

Just married, Mr and Mrs Robinson welcome Mrs Robinson's mum to the marital home. Cue mother-in-law gags, pointed double-takes and crashing pratfalls galore. All this side-splitting comic entertainment comes courtesy of Bush Radios, manufacturers of the one item in the Robinson household reliably resistant to the slapstick disasters surrounding it.

Some key context is alluded to in the closing titles: film empire Gaumont-British was part-owner of Bush, and well-placed to facilitate production, distribution and exhibition of the cinematic component of the radio firm's big advertising campaign of 1935. (Fascinatingly, a final add-on title specifying a local dealer is affixed to this print, specific to the Sussex cinema in which it was screened.) The director, Roffe Thompson, is presumably Edward Roffe Thompson, the author and journalist who was married to renowned film critic CA Lejeune; it's his only known credit for directing a film. John Dighton, on the other hand, was a prolific screenwriter whose name graces, among other things, comedies starring Will Hay and George Formby and many major Ealing films. This short seems to be his first credited script.


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From the collection

Cinema Advertising Comes of Age

The 1930s saw screen advertising find its voice. That wasn't just down to the arrival of the 'talkies', but to the increasing professionalism of ad agencies and production companies. 

Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.


31 videos in this collection

1

Symphony in Colour (Persil Advert)

2

Music Hath Charms

3

The Warning (Gibbs S.R. Toothpaste)

4

Every Man His Own Housewife (Persil Advert)

5

Let's Ask the Ladies

6

Murder in the Air

7

Bee Wise!

The key word in the book of fashion is simplicity
8

Sketchbook of Fashion (Knights Castile Advert)

9

Aladdin and the Junior Genie

10

Signs of the Times No.3

11

Fable of the Fabrics

12

It all Depends Which Way You Look at It (Solidox Advert)

13

Signs of the Times No 196

14

A Thief in the Night

15

Change for the Better

Use Rinso and help defeat Hitler! Soap brand Rinso deploys some savvy wartime advertising.
16

Little Miss Muddlehead (Rinso Advert)

17

What's Missing from this Picture?

18

Signs of the Times

19

Signs of the Times

20

Mousewife's Choice

21

Mrs Mopp's Birthday

22

The Trawl in Action

23

Signs of the Times No.2

24

Molar Mischief (Solidox Advert)

25

Shippam's Guide to Opera

26

Put Una Money for There

A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!
27

Signs of the Times No.58

28

Says Sirdani

29

Thief in the Night (Persil Advert)

30

Changing Hues

31

Cinema Commercial - Candy Cushions

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