Music Hath Charms
Pratfalls galore in rib-tickling commercial for Bush radios.
Just married, Mr and Mrs Robinson welcome Mrs Robinson's mum to the marital home. Cue mother-in-law gags, pointed double-takes and crashing pratfalls galore. All this side-splitting comic entertainment comes courtesy of Bush Radios, manufacturers of the one item in the Robinson household reliably resistant to the slapstick disasters surrounding it.
Some key context is alluded to in the closing titles: film empire Gaumont-British was part-owner of Bush, and well-placed to facilitate production, distribution and exhibition of the cinematic component of the radio firm's big advertising campaign of 1935. (Fascinatingly, a final add-on title specifying a local dealer is affixed to this print, specific to the Sussex cinema in which it was screened.) The director, Roffe Thompson, is presumably Edward Roffe Thompson, the author and journalist who was married to renowned film critic CA Lejeune; it's his only known credit for directing a film. John Dighton, on the other hand, was a prolific screenwriter whose name graces, among other things, comedies starring Will Hay and George Formby and many major Ealing films. This short seems to be his first credited script.
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Cinema Advertising Comes of Age
Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.
31 videos in this collection
Music Hath Charms
The Warning (Gibbs S.R. Toothpaste)
Every Man His Own Housewife (Persil Advert)
Let's Ask the Ladies
Murder in the Air
Bee Wise!
Sketchbook of Fashion (Knights Castile Advert)
Aladdin and the Junior Genie
Signs of the Times No.3
Fable of the Fabrics
It all Depends Which Way You Look at It (Solidox Advert)
Signs of the Times No 196
A Thief in the Night
Change for the Better
Little Miss Muddlehead (Rinso Advert)
What's Missing from this Picture?
Signs of the Times
Signs of the Times
Mousewife's Choice
Mrs Mopp's Birthday
The Trawl in Action
Signs of the Times No.2
Molar Mischief (Solidox Advert)
Shippam's Guide to Opera
Put Una Money for There
Signs of the Times No.58
Says Sirdani
Thief in the Night (Persil Advert)
Changing Hues