Signs of the Times No.58
A curious blue lake, a wonder tablet, a river boat and a picnic essential - sounds like the beginning of a story!
At the height of WWII, focusing on a blue lake in Switzerland which is a haven for trout seems a slightly odd topic for a Home Front news magazine - but Signs of the Times specialised in very short points of interest exactly like this. Other items include a mention for Elasto, the wonder tablet for joints, a variant of which is still available today. A tall mast on a river barge has a novel way to tackle low bridges - and the narrator doesn't hold back with the puns. Finally, audiences are reminded that it's essential to get the most out of wheat during the war, so ask your baker for National Wheatmeal Bread!
Cinema Advertising Comes of Age
The 1930s saw screen advertising find its voice. That wasn't just down to the arrival of the 'talkies', but to the increasing professionalism of ad agencies and production companies.
Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.
31 videos in this collection
Music Hath Charms
The Warning (Gibbs S.R. Toothpaste)
Every Man His Own Housewife (Persil Advert)
Let's Ask the Ladies
Murder in the Air
Bee Wise!
Sketchbook of Fashion (Knights Castile Advert)
Aladdin and the Junior Genie
Signs of the Times No.3
Fable of the Fabrics
It all Depends Which Way You Look at It (Solidox Advert)
Signs of the Times No 196
A Thief in the Night
Change for the Better
Little Miss Muddlehead (Rinso Advert)
What's Missing from this Picture?
Signs of the Times
Signs of the Times
Mousewife's Choice
Mrs Mopp's Birthday
The Trawl in Action
Signs of the Times No.2
Molar Mischief (Solidox Advert)
Shippam's Guide to Opera
Put Una Money for There
Signs of the Times No.58
Says Sirdani
Thief in the Night (Persil Advert)
Changing Hues
