Signs of the Times
Seeing is believing when you want your whites brilliant white. Old Mother Riley in beautiful Technicolor!
Seeing is believing and with a packet of Persil you too can wash whiter. Three curious Persil washing powder adverts screened within the popular Signs of the Times screen magazine for cinema audiences. Old Mother Riley, Arthur Lucan and Kitty McShane demonstrate the beauty of a brilliant white tablecloth - possibly their only appearance together in colour - while Ellis Powell, Mrs Dale of the BBC Radio Tips programme, gives her radio daughter Gwen, played by Joan Newell, a demonstration of Persil washing whiter.
Cinemagazine, in Technicolor, containing three ads for Persil washing powder.
SEEING IS BELIEVING. Two housewives, Mrs James and Mrs Wilson, shop for
washing powder at their grocer. Mrs James chooses Persil and tells her
companion why. At home they compare their washing and find that Mrs James has
the whiter wash. On her next shopping trip Mrs Wilson chooses Persil (103) OLD
MOTHER RILEY AGREES. Arthur Lucan and Kitty McShane in their roles as Old
Mother Riley and her daughter Kitty: McShane enters to find clouds of steam
issuing from the washroom, from which Lucan emerges carrying a large washing
dolly for pounding clothes. McShane takes a packet of Persil from her shopping
bag, which produces a whiter tablecloth than Lucan's. Lucan holds a packet of
Persil upside down to the camera (204) MRS DALE GIVES A TIP. Ellis Powell and
her radio daughter from "Mrs Dale's Diary", Joan Newell, in a kitchen.
Powell's washing is compared to Newell's and found to be the whiter, thanks to
Persil (300)
Tags
Cinema Advertising Comes of Age
The 1930s saw screen advertising find its voice. That wasn't just down to the arrival of the 'talkies', but to the increasing professionalism of ad agencies and production companies.
Through WWII and the postwar austerity years and into the 'never had it so good' 1950s - when it had to compete with the new commercial television service - cinema advertising offered a bigger bang for your advertising buck.
31 videos in this collection
1
2
Music Hath Charms
3
The Warning (Gibbs S.R. Toothpaste)
4
Every Man His Own Housewife (Persil Advert)
5
Let's Ask the Ladies
6
Murder in the Air
7
Bee Wise!
8
Sketchbook of Fashion (Knights Castile Advert)
9
Aladdin and the Junior Genie
10
Signs of the Times No.3
11
Fable of the Fabrics
12
It all Depends Which Way You Look at It (Solidox Advert)
13
Signs of the Times No 196
14
A Thief in the Night
15
Change for the Better
16
Little Miss Muddlehead (Rinso Advert)
17
What's Missing from this Picture?
18
Signs of the Times
19
Signs of the Times
20
Mousewife's Choice
21
Mrs Mopp's Birthday
22
The Trawl in Action
23
Signs of the Times No.2
24
Molar Mischief (Solidox Advert)
25
Shippam's Guide to Opera
26
Put Una Money for There
27
Signs of the Times No.58
28
Says Sirdani
29
Thief in the Night (Persil Advert)
30
Changing Hues
31