Aladdin and the Junior Genie

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Contains racist characterisation

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Aladdin and the Junior Genie


Washing day keeping you from a spin on your flying carpet? This quality cinema features a young apprentice genie learning a helpful solution.

You know when you want to take your Mum for a spin on your flying carpet, but she's too busy boiling the wash? No? Then perhaps you've already rubbed your magic lamp and got the news about Rinso washing powder from your genie, junior or senior. Watch this high quality cinema ad based on storyboards and designs from Alexander 'Man in a White Suit' Mackendrick (then employed by the J Walter Thompson advertising agency) and all will become clear.

ADVERTISING. Animated advertising film for Rinso washing powder.

The genie of the lamp retires, leaving his duties to his young son. Aladdin offers his mother a ride on his flying carpet but she says she is too busy with washing. Aladdin calls on the genie to do it, but in trying to impress them the Junior genie causes havoc and ruins the washing that has already been done. The elder genie appears and tells them about Rinso which gets the job down quickly without boiling.


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