The camera dramatically changed the ways we interact with sport.
Watching sports on the screen allows us access that would be impossible for the ordinary spectator, whether it’s running with footballers, floating above the clouds with skydivers or drifting so close to surfers we're getting splashed.
Sports broadcasting brought these elite athletes into our homes. On-pitch dramas and post-match interviews transformed athletes from sporting heroes into celebrities, flogging everything from training tips to new fashions to crisps.
Nowadays there are screens in every stadium – enhancing the in-person experience and assisting the umpire. Wherever you are, you are in the best seat, enjoying extraordinary access to the energy, excitement and agility of sporting action.