Splashdance
- Fistral Beach
- 1983-09-26
England's 1966 hat-trick hero doesn't sweat the small stuff - or at all, according to this deodorant commercial.
Score a hat-trick in a World Cup final and the world is your oyster. Few people (outside millions of Germans and fans of the ozone layer) are going to begrudge England hero Geoff Hurst the chance to earn a few quid selling suspiciously generic-looking aerosol deodorant. Note that there is no suggestion that Geoff would use Target before the game - that would be unmanly. No, Geoff needs his "man-size protection" in the bar with a pint and two ladies after the game. Those were the days?
Watching sports on the screen allows us access that would be impossible for the ordinary spectator, whether it’s running with footballers, floating above the clouds with skydivers or drifting so close to surfers we're getting splashed. Sports broadcasting brought these elite athletes into our homes. On-pitch dramas and post-match interviews transformed athletes from sporting heroes into celebrities, flogging everything from training tips to new fashions to crisps.
Nowadays there are screens in every stadium – enhancing the in-person experience and assisting the umpire. Wherever you are, you are in the best seat, enjoying extraordinary access to the energy, excitement and agility of sporting action.