Disability Discrimination Act: Act Now

Disability Discrimination Act: Act Now

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Comedian Tim Vine goes beyond his classic one-line jokes to promote the Disability Discrimination Act 2004.

Commissioned by the Central Office of Information, this video tries to get across the 2004 obligations of the Disability Discrimination Act 1995 (DDA) for small business providers.The sarcastic, irascible boss John (Tim Vine) is the business owner. His smart colleague Gina is sent an information video in the post about the DDA. She makes John focus on the benefits of making adjustments for disabled staff and to make reasonable adjustments to their services.

Naturally, after some thoughtful consideration, he takes the credit for any changes that he now plans to make.

Disabled presenter Ade Adepitan narrates the DDA video, which was produced on behalf of the Disability Rights Commission (DRC). The DRC has now been replaced by the Equality and Human Rights Commission.

The video uses real examples from small businesses to reassure service providers that the additional duties and adjustments of the DDA's new duties won't be too burdensome, and can often be low or zero cost.


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How We Worked

Explore how yesterday's workplaces were recorded on video - and were infiltrated by it
From the late 19th century, the earliest film cameras captured thronging workers leaving their factories, their faces filling the frames of early films. Ever since, the moving image has had a close relationship with the workplaces where so many of us spend so much of our lives. As both screen technologies and the patterns of work evolved across the 20th century this relationship grew ever more varied and complex. Film itself played every possible working role in relation to all parts of the economy, the public and the private sectors, the factory and the office - observing and documenting, dramatising and satirising, training and campaigning. In the videotape era it became ever easier for cameras to film in workplaces - and for moving images to be shown there, via players and monitors. This collection explores the working worlds of the recent past, marked by economic and technological change, a world so close to our own and yet so far away.

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