Youth Will Be Served
Childhood obesity? This depression-era ad has kids singing the virtues of fat as an essential source of calories in impoverished times.
Mmm... delicious healthy fat! Few adverts are as revealing of their times as this entertaining and innovative musical short from the depression era. Fat in food is often a dirty word today, but here it is celebrated as an essential concentration of much needed calories. Though we shouldn't always trust the nutrition advice of advertisers, you can also learn that you've been pronouncing margarine wrong all these years.
The distinctive direction comes from Anthony Asquith, a prolific British filmmaker whose late silent era films like A Cottage on Dartmoor (1929) had put him in the top tier of British directors along with Alfred Hitchcock. 'Puffin' Asquith - as he was commonly known - was the son of British Prime Minister Herbert Asquith, and though his career rose and fell he worked in the British film industry into the 1960s.
Tags
Food, Glorious Food!
Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in.
Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.
45 videos in this collection
1
2
Branston Pickle: Advertising Agency
3
Heinz Baked Beans Common Market
4
Lyons Maid Lolly Gobble Choc Bomb
5
RHM Nimble: Tennis Woman: 80781C
6
Cadbury's Chocolate The Factory in a Garden
7
Lyons Ice Cream Commercial
8
Lyons Maid Vanilla - 2p Off
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Cadbury's Star Bar
10
Lyons Ice Cream - Kinema
11
Food Supply
12
Nimble Bread: Lunch Date
13
Rowntrees Kit Kat: Model Train: 82997
14
Radio Ructions
15
Shippam's Chicken Supreme
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Shippam's Pilchards and Tomatoes
17
Seniors Paste
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Findus: Fishsticks: 85406
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Heinz Tomato Ketchup : Fish Patties
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Shippam's Poster
21
RHM Nimble: Mini Car: 86108
22
Seniors Steak and Kidney Puddings
23
CDF - Dog Food Advertisement
24
Kelloggs 'good Morning Trevor'
25
Kelloggs Corn Flakes: First Car: 81990
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Findus - Pancakes: Pancake Day (Revised Version)
27
Kelloggs Frosties: Concorde: 81104
28
Kelloggs Special K: Oxford Street: 82268
29
Lyons Maid Gold Seal
30
Lyons Tasty Treat
31
Findus: Battered Cod Steaks: Aa569
32
Shippam's Country Pot - Ooh Arr
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Heinz Ploughman Pickle - Lunch
34
Shippam's Sandwichmakers
35
Heinz - Egg Box
36
Elsie and the Brown Bunny
37
Heinz Chicken Soup Mother Hubbard
38
Orange Maid: Drink on a Stick
39
Kelloggs Sugar Smacks: Space Mission Badges: 82551
40
Cadbury's Dairy Milk - Xmas
41
Cadbury's Flake: Sunflowers
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Youth Will Be Served
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Findus: Peas: 83879
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Findus: Homecoming: 83942c
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