Kelloggs: Good Morning Trevor

Kelloggs: Good Morning Trevor

At the heart of British family life... cornflakes!

All's for the best in the best of all possible worlds - provided everyone's morning starts with a certain well-known brand of cornflakes. This brightly coloured commercial positions the morning bowl as a reassuringly universal experience, binding families together in happy intergenerational harmony.

Director Karel Reisz made this ultra-cheerful ad as part of the Film Contracts production company. Film Contracts was a firm set up by producer Leon Clore to provide advertising work for the documentary and feature filmmakers on his books. A significant but underrated figure, Clore produced, among many other things, Reisz' Free Cinema short We Are the Lambeth Boys (1959) and his features Morgan! (1966) and The French Lieutenant's Woman (1981). Kellogg's was a frequent Clore client.

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Food, Glorious Food!

Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in. 

Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.

45 videos in this collection

Shippam's Real Chicken

  • 1955
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!

Branston Pickle: Advertising Agency

  • 1957

Heinz Baked Beans Common Market

  • 1972

Lyons Maid Lolly Gobble Choc Bomb

  • 1974

RHM Nimble: Tennis Woman: 80781C

  • 1964

Cadbury's Chocolate The Factory in a Garden

  • 1931

Lyons Ice Cream Commercial

  • 1938

Lyons Maid Vanilla - 2p Off

  • 1975

Cadbury's Star Bar

  • 1979

Lyons Ice Cream - Kinema

  • 1934

Food Supply

  • 1921

Nimble Bread: Lunch Date

  • 1961
Tri-ang model railways are a lure for children and big kids, but Kit Kat gets the grown-ups' attention

Rowntrees Kit Kat: Model Train: 82997

  • 1957
Tardy squirrel in Kellogg's ad

Kellogg's: Radio Ructions

  • 1947

Shippam's Chicken Supreme

  • 1960

Shippam's Pilchards and Tomatoes

  • 1955

Seniors Paste

  • 1968

Findus: Fishsticks: 85406

  • 1963

Heinz Tomato Ketchup : Fish Patties

  • 1960

Shippam's Poster

  • 1955

RHM Nimble: Mini Car: 86108

  • 1964

Seniors Steak and Kidney Puddings

  • 1968

CDF - Dog Food Advertisement

  • 1964

Kelloggs 'good Morning Trevor'

  • 1970

Kelloggs Corn Flakes: First Car: 81990

  • 1969

Findus - Pancakes: Pancake Day (Revised Version)

  • 1981

Kelloggs Frosties: Concorde: 81104

  • 1968

Kelloggs Special K: Oxford Street: 82268

  • 1970

Lyons Maid Gold Seal

  • 1978

Lyons Tasty Treat

  • 1974

Findus: Battered Cod Steaks: Aa569

  • 1979

Shippam's Country Pot - Ooh Arr

  • 1979

Heinz Ploughman Pickle - Lunch

  • 1979

Shippam's Sandwichmakers

  • 1981

Heinz - Egg Box

  • 1983
This early Cadbury advert plays like a surreal outtake from 'Charlie and the Chocolate Factory'.

Elsie and the Brown Bunny

  • Bournville
  • 1921

Heinz Chicken Soup Mother Hubbard

  • 1970

Orange Maid: Drink on a Stick

  • 1956

Kelloggs Sugar Smacks: Space Mission Badges: 82551

  • 1970

Cadbury's Dairy Milk - Xmas

  • 1982

Cadbury's Flake: Sunflowers

  • 1982

Youth Will Be Served

  • 1933

Findus: Peas: 83879

  • 1961

Findus: Homecoming: 83942c

  • 1972

Alcan Foil 'fat Chef'

  • 1971
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