CDF: Chicken Dog Food

From the collection of

Screen Archive South East at the University of Brighton collects, preserves, catalogues and provides public access to its collection of films and magic lantern slides. The collection charts the rise of screen culture in the region and the nation and captures many aspects of life, work and creativity in the South East from the late 19th century to the present day. It is available for research, screenings, creative re-use and commercial access.

CDF: Chicken Dog Food

Screen Archive South East at the University of Brighton
1964-01-01
Sound

This nostalgic advert introduces all new CDF - Chicken Dog Food - for pampered pooches, puppies and their discerning owners everywhere

This pet-food advert features a child using toy blocks to visually spell out CDF - Chicken Dog Food, accompanied by a sonorous and authoritative voice on the soundtrack. All the while a puppy is sniffing around a labelled can. It then dashes off to a bowl chock full of CDF and wolfs it down. The final packshot shows the price of cans of CDF - in pre-decimalisation currency.

The Shippam company seems to have diversified into pet food products like CDF around 1964.

Food, Glorious Food!

Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in.

Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.