CDF: Chicken Dog Food

From the collection of

Screen Archive South East at the University of Brighton

Screen Archive South East at the University of Brighton collects, preserves, catalogues and provides public access to its collection of films and magic lantern slides. The collection charts the rise of screen culture in the region and the nation and captures many aspects of life, work and creativity in the South East from the late 19th century to the present day. It is available for research, screenings, creative re-use and commercial access.

CDF: Chicken Dog Food

This nostalgic advert introduces all new CDF - Chicken Dog Food - for pampered pooches, puppies and their discerning owners everywhere

This pet-food advert features a child using toy blocks to visually spell out CDF - Chicken Dog Food, accompanied by a sonorous and authoritative voice on the soundtrack. All the while a puppy is sniffing around a labelled can. It then dashes off to a bowl chock full of CDF and wolfs it down. The final packshot shows the price of cans of CDF - in pre-decimalisation currency.

The Shippam company seems to have diversified into pet food products like CDF around 1964.

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From the collection

Food, Glorious Food!

Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in. 

Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.

45 videos in this collection

Shippam's Real Chicken

  • 1955
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!

Branston Pickle: Advertising Agency

  • 1957

Heinz Baked Beans Common Market

  • 1972

Lyons Maid Lolly Gobble Choc Bomb

  • 1974

RHM Nimble: Tennis Woman: 80781C

  • 1964

Cadbury's Chocolate The Factory in a Garden

  • 1931

Lyons Ice Cream Commercial

  • 1938

Lyons Maid Vanilla - 2p Off

  • 1975

Cadbury's Star Bar

  • 1979

Lyons Ice Cream - Kinema

  • 1934

Food Supply

  • 1921

Nimble Bread: Lunch Date

  • 1961
Tri-ang model railways are a lure for children and big kids, but Kit Kat gets the grown-ups' attention

Rowntrees Kit Kat: Model Train: 82997

  • 1957
Tardy squirrel in Kellogg's ad

Kellogg's: Radio Ructions

  • 1947

Shippam's Chicken Supreme

  • 1960

Shippam's Pilchards and Tomatoes

  • 1955

Seniors Paste

  • 1968

Findus: Fishsticks: 85406

  • 1963

Heinz Tomato Ketchup : Fish Patties

  • 1960

Shippam's Poster

  • 1955

RHM Nimble: Mini Car: 86108

  • 1964

Seniors Steak and Kidney Puddings

  • 1968

CDF - Dog Food Advertisement

  • 1964

Kelloggs 'good Morning Trevor'

  • 1970

Kelloggs Corn Flakes: First Car: 81990

  • 1969

Findus - Pancakes: Pancake Day (Revised Version)

  • 1981

Kelloggs Frosties: Concorde: 81104

  • 1968

Kelloggs Special K: Oxford Street: 82268

  • 1970

Lyons Maid Gold Seal

  • 1978

Lyons Tasty Treat

  • 1974

Findus: Battered Cod Steaks: Aa569

  • 1979

Shippam's Country Pot - Ooh Arr

  • 1979

Heinz Ploughman Pickle - Lunch

  • 1979

Shippam's Sandwichmakers

  • 1981

Heinz - Egg Box

  • 1983
This early Cadbury advert plays like a surreal outtake from 'Charlie and the Chocolate Factory'.

Elsie and the Brown Bunny

  • Bournville
  • 1921

Heinz Chicken Soup Mother Hubbard

  • 1970

Orange Maid: Drink on a Stick

  • 1956

Kelloggs Sugar Smacks: Space Mission Badges: 82551

  • 1970

Cadbury's Dairy Milk - Xmas

  • 1982

Cadbury's Flake: Sunflowers

  • 1982

Youth Will Be Served

  • 1933

Findus: Peas: 83879

  • 1961

Findus: Homecoming: 83942c

  • 1972

Alcan Foil 'fat Chef'

  • 1971
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