Branston Pickle: Advertising Agency
15 seconds isn't long, you've got to say Crosse and you've got to say Blackwell, and you've got to say Branston Pickle!
Necessity is the mother of invention. The advertising agency's problem of fitting a distinctive commercial message for Crosse & Blackwell Branston Pickle into 15 seconds of screen time becomes the solution. Britain's leading animation company Halas & Batchelor were brought on board to turn a clever idea into this small but perfectly formed ad from the early years of commercial television in Britain.
ANIMATED ADVERTISEMENT. An enraged man shouts at cowering executives in an
office labelled 'Advertising'. "I know 15 seconds isn't long for a commercial,
but you've got to say Crosse and you've got to say Blackwell, and you've got
to say Branston and Pickle and 10 o'clock tested. And if you can't, then we
won't go on television!" The executives scatter after placing a jar of pickle
in his hand, which becomes the pack-shot at the end.
Tags
Food, Glorious Food!
Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in.
Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.
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