Kelloggs Special K: Oxford Street
Eye-wateringly sexist breakfast cereal ad advising women how to stay trim and stave off that puppy fat.
"You can't call that puppy fat when you're no longer a puppy," chides the male narrator of this breakfast cereal ad, over extreme close-ups of female shoppers’ posteriors (or, "you-know-what"). Some ads have aged better than others, and the sheer sexism of this one is hard to top. In 1970 the keep-fit boom was a little way off, but the pressure on women to stay 'trim' had already saturated the media. The marketing of calorie-controlled diets via convenience products like this would gain momentum into the 1980s and beyond.
Cheeky advert for a low calorie breakfast that includes a bowl of Kellogg’s Special K cereal. Emphasises the size of a woman's bottom as a way of persuading women to diet and eat a different breakfast. Presumably shot on Oxford Street.
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Food, Glorious Food!
Peckish? If you're hungry for a snapshot of our changing attitudes to food then dig in.
Whatever your taste - reliable staple or indulgent luxury, square meal or satisfying snack, essential nutrition or guilty treat - there's always an advertiser looking to make your mouth water.
45 videos in this collection
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Heinz Baked Beans Common Market
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Lyons Maid Lolly Gobble Choc Bomb
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RHM Nimble: Tennis Woman: 80781C
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Cadbury's Chocolate The Factory in a Garden
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Lyons Ice Cream Commercial
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Lyons Maid Vanilla - 2p Off
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Cadbury's Star Bar
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Lyons Ice Cream - Kinema
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Food Supply
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Nimble Bread: Lunch Date
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Rowntrees Kit Kat: Model Train: 82997
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Radio Ructions
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Shippam's Chicken Supreme
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Shippam's Pilchards and Tomatoes
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Seniors Paste
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Findus: Fishsticks: 85406
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Heinz Tomato Ketchup : Fish Patties
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Shippam's Poster
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RHM Nimble: Mini Car: 86108
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Seniors Steak and Kidney Puddings
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CDF - Dog Food Advertisement
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Kelloggs 'good Morning Trevor'
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Kelloggs Corn Flakes: First Car: 81990
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Findus - Pancakes: Pancake Day (Revised Version)
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Kelloggs Frosties: Concorde: 81104
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Kelloggs Special K: Oxford Street: 82268
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Lyons Maid Gold Seal
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Lyons Tasty Treat
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Findus: Battered Cod Steaks: Aa569
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Shippam's Country Pot - Ooh Arr
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Heinz Ploughman Pickle - Lunch
34
Shippam's Sandwichmakers
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Heinz - Egg Box
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Elsie and the Brown Bunny
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Heinz Chicken Soup Mother Hubbard
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Orange Maid: Drink on a Stick
39
Kelloggs Sugar Smacks: Space Mission Badges: 82551
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Cadbury's Dairy Milk - Xmas
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Cadbury's Flake: Sunflowers
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Youth Will Be Served
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Findus: Peas: 83879
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Findus: Homecoming: 83942c
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