Round Robin: Think British

From the collection of

East Anglian Film Archive at the University of East Anglia
The East Anglian Film Archive, the UK's first regional film archive, offers a unique record of the East of England's social and cultural history. As part of the University of East Anglia, we continue to lead moving image heritage research and inspire audience participation through community projects and events. Our collections represent a broad range of amateur and professional creativity, from 1896 to the present day.

Round Robin: Think British (About Anglia)

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How easy is it to buy British products on the High Street in 1982?

Anglia Television reporter Christine Webber goes shopping around Norwich, Norfolk for British-made products to discover how easy it would be for the average consumer to follow the 'Think British' campaign. She looks at household electrical goods including toasters, irons, kettles and food mixers, then visits a Marks and Spencer clothing store and a garage shop selling car supplies. This video was made to be shown in a Round Robin feature on Anglia Television early evening news/ magazine programme, About Anglia.

In the 1980s the influential Confederation of British Industry (CBI) and companies including Marks and Spencer, Debenhams and British Airways had been encouraging UK consumers to 'Think British' when spending money. For the UK government this stance would be problematical under the EEC Treaty and would have other international trade implications.

Video filmed to be inserted during live broadcast of Anglia Television's early evening news / magazine programme, About Anglia. The live studio presentation provided context for the video as part of a news story or magazine feature within the programme. About Anglia was not recorded during broadcast, so it is usually just the pre-recorded programme inserts which survive.

In the 1980s Anglia Television was broadcasting to a wide area in the East of England including Bedfordshire, Cambridgeshire, Essex, Norfolk, Northamptonshire, Suffolk and adjoining parts of Buckinghamshire, Hertfordshire, Leicestershire, Lincolnshire and Rutland where there was some overlap with neighbouring ITV regions.


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From the collection

How We Shopped

From the high street to the information superhighway: shopping undergoes a makeover.
The 1980s heralded a sea change in the way we shopped - and what we shopped for. Reflecting the growing impact of new technologies, from the arrival of credit cards to the consumer electronics boom and ultimately the internet shopping age, this collection also journeys through the changing face of our high streets into the 1990s and beyond. This is the era of out-of-town supermarkets and supersized shopping malls muscling in on the traditional town centre trade. Many smaller villages faced the loss of local shops entirely, but they didn't give up without a fight. Alongside these existential threats, local news reports investigate such emerging issues as convenience food labelling, shoplifting and the campaign to 'Buy British' as domestic manufacturing continued its long and painful decline. Glimpses of long-lost chain stores, brands and products that once dominated everyday life across the UK may inspire more than a whiff of nostalgia. Yet this collection also tells a story of continuity: despite the all-powerful internet, we do still seem to want to come together to shop in the 'real world', not least at Christmas, and those seasonal shopping moments are here waiting to be unwrapped

33 videos in this collection

1

Shopping

2

Shoplifting Is On The Increase

3

Dog: Dog Days

4

Post-Christmas Sales

5

Toy Fair 1980

6

Charm School

7

Round Robin: Think British

8

Debden Village Shop Re-opens

9

Anderson and McAuley Department Store

10

Credit Card Shopping in Northampton

11

Villagers Open Community Shop

12

St George's Market

13

Shopping Centre Santas

14

Yvonne Aston is the New Outsize Model

15

Chinese Supermarket in Nottingham

16

Big Night Out Shopping

17

E Numbers in Everyday Popular Products

18

Battle Goes On Over Sunday Trading

19

Counterfeit Goods

20

CD Video is the Future

Safely navigating the new virtual high street.
21

Shop Safely on the Net: Virtual Mail (BSL / subtitles)

22

Foam Furniture

23

One Day in the Corn Exchange

24

St Mary Street - 50 Years On

25

Manchester A to Z

26

High Streets

27

Supermarkets and City Living

28

Oh No... Not Another Manchester A-Z

29

The Fashionistas

30

Take That Ticket Frenzy

31

The Commercialisation of Easter

32

Easter Day Shopping

33

Three for a Pound

View full collection