Action 2000: Booklet As Hero
Public information short with Nick Ross reassuring the public there is no need for nightmares about the Millennium Bug.
The Year 2000 problem, or 'Millennium Bug', threatened businesses around the world in the late-1990s. But one of the biggest difficulties for Government was in helping the public separating the facts from often alarmist fiction. The root of the issue was a space-saving decision in the early years of computing to codify the year in dates as a two-digit rather than four-digit numbers, a practice which was still in place decades on. So, with the 20th century rapidly running out there was a need to reprogramme computer systems so that at the stroke of midnight on New Year's Eve, they would tick over from 1999 to 2000, and not back to '00'.
The UK Government's Action 2000 agency kicked off its information campaign in 1998, primarily targeting businesses, under the correct assumption that this was where most preparation was required. But the release of this mass audience campaign in October 1999, and the decision to deliver a booklet to every household in Britain shows that a bit of public reassurance was required. Crimewatch presenter Nick Ross doesn't say his famous "Don't Have Nightmares" catchphrase, but his moderating screen presence clearly made him the perfect frontman for the campaign.
Public information TV filler warning of dangers of Millenium Bug.
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That Was the 1990s
The 1990s had a lot to live up to. At the tail end of the 1980s, the dissolution of the Soviet Union, thawing of Cold War tensions, and symbolic fall of the Berlin Wall gave the following decade the charge of a new era – or at least the end of an old one. Political scientist Francis Fukuyama went one further, declaring what he saw to be the definitive victory of liberal democracy to be 'the end of history' itself.
Rather than closing the book on history, though, the 1990s passed the baton between the centuries, seeding themes still relevant today across politics, technology, culture and society at large, from the blanket, up-to-the-minute coverage of the Gulf War, to a growing concern for the environment, to revolutions in science that transformed the food we eat.
In Westminster, almost two decades of Conservative rule gave way to the charismatic optimism of New Labour, which was buoyed by the pop cultural moment of “Cool Britannia” on screen, in galleries, and on the airwaves. Yet, even during this period of puffed-up national pride, the union itself was a topic of debate, with devolution processes underway in Scotland, Wales and Northern Ireland – where the historic Good Friday agreement to put an end to the Troubles was signed.
Elsewhere, the perfect marriage of consumerism and technology continued, as our lives became increasingly digital and connected. The boxy desktop PCs, snail’s-pace dial-up modems and Y2K ‘Millennium bug’ hysteria may now seem quaint, but they pointed towards our current, always-online era. History, as ever, marched on.
46 videos in this collection
Digital World
National Minimum Wage: Journey
New Years Eve 2000 on London Underground
COI: Welsh Referendum - A Voice For Wales - COI/WOFF465/020
Scotland Today Scottish Parliamentary Special
Our Friends in the South
First Cabinet Meeting
Action 2000: Booklet As Hero
Y2K Fever!
Business of Tomorrow
Meat Crazy!
Tomorrow's Lunch
Birds in Crisis
Meridian Tonight (11.8.99)
Gamesmaster [07/01/92]
Go Wild! [19/12/91]
Reeves & Mortimer / Nirvana (Tonight with Jonathon Ross)
Moviewatch [17/01/93]
Girl Power
Future Rail
Opening of Waterloo International and Channel Tunnel Inauguration
How They Built the Channel Tunnel
Tony Blair's Handwritten Pledges
Toying with the Future
An English Estate
The Trouble with Art
The Gulf between Us
Enter the Dragon
Coverage of the Gulf War
Review of the Year
This Is 5!
Schoolgirl's Peace Letter to Tony Blair
Platform Referendum Special
Relatives of Gulf Servicemen
News 25.1.91 8.00 P.M. ITV (Gulf War Report)
Channel 5 Test Transmission [12/03/97]
COI: Modern Apprenticeships - Chicken & Egg - Revised - COI/DFEE418/040
Princess Diana
Princess Diana Memorial Coin
The Mending of Manchester
A Day in Our Lives
Sundial