Persil: Every Man His Own Housewife
This propaganda advert encourages housewives to use Persil, the powder that gives 'longer life to your linens'.
Technicolor was a godsend for washing powder manufacturers keen to show their product to its best advantage. This cinema commercial features comedy monologuist Oliver Wakefield, famous on the variety circuit as 'The Voice of Inexperience', delivering his upper-class patter to sell Persil.
Advertising film for Persil washing powder, featuring Oliver Wakefield
Tags
The Art of Advertising
There's an art to selling, as any ad man or woman will tell you. And Britain's screen advertising has been among the most artistically ambitious of all.
This collection highlights the evolution of an extraordinarily dynamic industry, from its first faltering steps in the earliest days of film, to the highly sophisticated mini-masterpieces of the television age. It showcases the astonishing variety of approaches, strategies and tricks advertisers have used to part us with our money - entertaining us even as they subtly manipulate us with promises of a new, tastier, brighter, cleaner, healthier and better life.
11 videos in this collection
1
2
Bee Wise!
3
The Warning (Gibbs S.R. Toothpaste)
4
Every Man His Own Housewife (Persil Advert)
5
Barbara's Secret
6
Molar Mischief (Solidox Advert)
7
The Spirit of His Forefathers
8
Murder in the Air
9
At Home with Joy Shelton An Advertising Feature
10
Signs of the Times No.3
11