Collection
The Art of Advertising
There's an art to selling, as any ad man or woman will tell you. And Britain's screen advertising has been among the most artistically ambitious of all.
This collection highlights the evolution of an extraordinarily dynamic industry, from its first faltering steps in the earliest days of film, to the highly sophisticated mini-masterpieces of the television age. It showcases the astonishing variety of approaches, strategies and tricks advertisers have used to part us with our money - entertaining us even as they subtly manipulate us with promises of a new, tastier, brighter, cleaner, healthier and better life.
